Wednesday, 18 April 2007

Down on the Ranch…

Lou and Dan working it...

Been working round the clock on our winter shopalog, and it is slowly coming together. Shot our “knits” story with Louise in a little cabin backing onto the wilderness in the Blue Mountains on Monday. It was the sort of place where the only thing you can hear is birds and the wind. I know that sounds clichĂ©, but it’s true!

I am really happy with the results despite our shaky start. Both Lou and Dan were a little nervous about it, because the vision/vibe of this shoot was stuck in my head, and I just simply wasn’t able to verbalise it to either of them, until we arrived at our location.

All REALLY good though, the low light through the trees and the serene, slightly inquisitive look on Lou’s face, created the soft, dreamy effect I had in mind.

Take care,
Jo x

Wednesday, 11 April 2007

The latest press...

Lately, there has been some really great magazine coverage of items in stock at I am loving Girlfriend magazine's "Prep Up" story in their May issue, featuring the Milk and Honey Bow Blouse and the cute Ben Sherman Cable Vest.

Also, looking quite sexy is the Little Lady Wrap Me Up dress in the April issue of Frankie.

And I think the Corset Denim Skirt from GRAB, here in the March edition of Cosmopolitan, looks perfect with that slim fitting shirt, elastic cinch belt and wedges. This skirt has attached braces, but I think it looks so much better without them. I recommend simply unpicking them, and I the skirt will sit better and become a more versatile addition to your wardrobe.

Take care,
Jo xo

Tuesday, 10 April 2007

Hello and welcome to birdwire

Welcome to birdmotel’s birdwire blog, where I hope to offer you a glimpse behind the scenes, what I am loving/lusting after, the latest about from our labels, and what inspires me to create to the pages of our website.

Just had a fabulous long weekend of cruising bookshops and galleries, reading and hanging with friends. Only sat at my Apple once, which was hard, but also quite relaxing. A lot of chocolate and coffee was gobbled at various locations, like at the cosy cafĂ© at Berkelouw Books in Sydney’s Paddington.

Being a fan of Howard Arkley’s eyeball-burning neon paintings, Dan and I went to see an exhibition of his works at the Art Gallery of NSW. Would have made a cool location to shoot our day-glo story I have in the works for High Summer.

In the spirit, we also downed hyper-colour juices with our friends JM and Bill. Bill has started to make the greatest bangles out of vintage knitting needles! He is wearing a yellow one in the photo above. I was lucky enough to score one, it is amber coloured and I love it so much I had to take a pic to show you. Wonder if Bill would be into making some for birdmotel?

Well, better get my teeth stuck into finalising the winter shopalog shoots before the day slips away!

Take care,
Jo xo