Tuesday, 31 July 2012


Nookie started off in 2003 as the brain child of Sydney based designer Nikita Sermack. Her brand is "edgy, cheeky" and free-spirited with designs that combine colour, bold print and flattering fits. For those sun worshipers who love lazy days by the beach, Sermack has brought out Nookie Beach. A collection of cheeky swimwear that will make you stand out on the sand! Check out these interviews by Nikita!


Friday, 27 July 2012

Fashion Photographer: Paul De Luna

 Sublime, muted, delicate, ethereal, spiritual, innocent, graceful, subdued,      pale,      elegant,     soft,     muted,      dainty,           grace,      radiant,   pretty

Mojeh Magazine May 2012 Editorial from Ovideo Oliver Martin on Vimeo.

This video was made of the photo shoot by Paul De Luna for Mojeh Magazine, May/June 2012. The model is Alisa Frolkina.

Paul is self taught, portraying romantic narrative through his photography. He captures the natural beauty of his "emotionally-charged images."


Wednesday, 25 July 2012

Cool Cat!

Check out our range of sunnies here!

Monday, 23 July 2012

London Shoot

Shoot: 'Be Street' magazine
Photographer: Ruud Baan
Location: The banks of the River Thames, central London.

We think this is an amazing fashion shoot, making the clothes 'POP' out of the screen!

Be Street #7 - French Urban Magazine from Benny Bestreet on Vimeo.

 'Be Street' is a cool, creative, urban French mag brimming with quirky artists and design concepts. Along with articles on the latest European street fashion. The editors of this magazine are constantly looking to push the boundaries of creativity!

Wednesday, 18 July 2012

Photographer: Tim Gutt
Set Designer: Shona Heath
Stylist:  Kate Phelan
Model: Siri Tollerod

This Vogue shoot based on the Zodiac, showcases a range of international designers (Chloe, Givenchy, Nina Ricci) within spectacular environments. Its a great example of how the creative arts and fashion can go hand in hand!

Tuesday, 17 July 2012

 The magical story of Alice in Wonderland portrayed in this surreal photo shoot by Antonia Yordanova, Niki Phoenix and Momchil Christov.

The combination of colour blocking and unusual style is very striking!

Tell us what you think?

Friday, 13 July 2012

Balloon Art Haute Couture


Daisy Balloon, is an artistic collaboration between balloon artist Rie Hosokai and Art Dirctor, Takashi Kawada. Together they travel the world exhibiting these striking wearable art pieces!

They must be pretty hard to wear, and sit down in! Just think, if you were modeling these amazing intricately designed creations and a balloon accidentally popped!

 We love these haute couture dresses.

Tell us what you think?