Birdwire: I Love Wildfox

Hi beautiful, today I am going to give you all the reasons why

I Love Wildfox !

1) The story....

Every range from Wildfox is lovingly created around an entire narrative including that not only inspires the designs, but includes the models chosen (muses), the campaign images, and the overall look and feel of the collection.

Check out pieces of 'Daisy Girls' and 'Angels Off Duty' here and you'll see what I mean!

You Called? Retro Raglan

2) The Comfort

It's hard to explain but once you wear a Wildfox tee, baggy beach jumper or swimsuit you'll know...and you'll be addicted for life! There is something so unbelievably soft about their fabrics, it's like slipping on your boyfriends vintage Tshirt - but in a super pretty design!

Hamptons Garden Party 79 Raglan Tee

3) The Mix

Few designers combine both cute and sexy so well. Wildfox always include an element of cheek to their designs, so they're not only pretty, but also give you that little bounce in your step when you know you look hawt!

Lifeguard Shark Snack Cover Up

4) The Creative Director

Kimberly Gordon, one of the two Wildfox co-creators, is still the creative director of the brand, and she's awesome.

"Inspired by friends, love, camping, dreaming, riding around in cars, driving along the coast, beautiful books, witches, poetry, movies, faeries, dreams, Los Angeles, and the earth, I hope to remind people to be wild, have fun, and get lost in their dreams."

Read her blog I Love Wildfox for some awesome inspirational images!

Image courtesy of I Love Wildfox blog

5) The Quality

It's so amazing to know that not only are Wildfox clothes made in the USA, but Wildfox pride themselves on respecting their employees. The quality truly shows when you put on a Wildfox garment for the first time, and the hundredth time too!

And finally

6) The Fans

I am not someone who likes an outfit because a celeb has worn it - but it's hard to ignore the fact that so many super stars who have their pick of all the clothes in the world choose to wear Wildfox! Check out some super stars wearing Wildfox below!

Beyonce

Wildfox Sunglasses and shorts