Getting the shot...

On a shopalog shoot we take 100s of photos. This is all in the hope that amongst them will be the winners - shots that convey the mood we intended, show the clothes the best, and a certain something in the face of the model.

To illustrate this, Daniel has created a stop animation video of our "stealing light" photo shoot. Taken at night, the light was obviously tricky as we were trying to get it from sources like signs, street lamps and shop windows.

There was no problem with our model Ash, who pretty much nailed the vacant-cyborg face and whose pale porcelain skin jumped out from the dark surrounds. It rained. And I mean torrential rain. But then if this hadn't happened, we would not have stumbled across the crazy Japanese game arcade, nor would the asphalt on the road have reflected up that gorgeous glossy glow, giving us that much needed Blade Runner edge.

822 frames for 10 perfect shots.