Bright, feminine, dramatic and free-spirited. Fairground's Creative Director, Alice McCall has created collections that mimic her 'cultural prominence with bold prints', vivid colours, kitsch styling and figure-defining designs. The label has been publicized in various major media outlets such as Telegraph and Company magazine. Fairground has reached the far corners of the fashion world, from UK, Japan, Australia and beyond.

Fairground's Mission Statement

"Fairground celebrates the modern, cultural nuances of female fashion. The brand aims to provide everlasting style, thriving on audacious aspiration and temporal dynamism. Supplying current, contemporary collections to an international following, Fairground’s global outreach supports its multi-faceted approach to client satisfaction, both sartorially and socially".

We love the Fairground brand and with the added bonus of 30% off all stock (just insert the code 'FINAL' at the checkout), you won't be able to decline this chance for an irresistible bargain!

Shop Fairground here

 

We would love to see how our customers are styling their favourite purchases from us. Post your style pics on our Facebook page for your chance to feature in a blog post....all about YOU! 

Good luck and happy snapping!!! 

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Behind the Shoot!

Behind the scenes on a shoot for our new collection of handmade Sistaco jewellery and Fiebiger shoes.

Our new Sistaco statement pieces are set to WOW our audience. Each piece is handmade in Africa, meaning that our customers get one-of-a-kind pieces while helping African communities! The brand was started in May 2011 and is run by women, for women, with the philosophy to inspire women to be strong, independent and confident.

Sistaco's charity that they are supporting is Awaken Mozambique, a "not for profit" organization that creates a pathway for the women of Africa to have a means of supporting their family.

Shop here...

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Wrapped up for snow

The height of the ski season is fast approaching and somewhere we would love to be at this time of year is the Snowy Mountains. Here is a wonderful Georgina Stojiljkovic editorial shoot for Vogue, Spain by Hunter and Gatti.

Check out our range of fun fur winter warmers!

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Get the Leather Look!

 

Get dressed up with leather! This look is very glam, mix it up with block colours for an edgy, sophisticated outfit.

Click here to shop this look.

Black and White

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♡ Don't you just LOVE the blue and plum! ♡

Urban, Earthy, ONE TEASPOON!

 "Fantastically Rebellious,
Sex Infused,
Old School Rock and Roll Glamour."

One Teaspoon's short film, directed and produced by award winning film maker Taylor Steele and shot by New York based photographer Paul De Luna.

Hope you all have a fab weekend!  ❤

Jamie Nelson, Fashion and Beauty Photographer!

 SHOOT WITH MODELS KATJA KULYZHKA AT WOMEN DIRECT AND DIANA RUDENOK AT MUSE

SHOOT WITH MODELS TEHILA RICH AND ANINA KISEL FOR ELLE MEXICO JUNE 2011

TANNING SALON SHOOT WITH MODEL EDYTHE HUGHES AT TRUMP

These AMAZING fashion and beauty shoots are by the New York based photographer, Jamie Nelson. Jamie Nelson has produced work for numerous international publications, billboards and Ad campaigns. (Including Harper's Bazaar, Nylon, Vogue, Tatler, Marie Claire to name but a few!) Her quirky shoots are powerful and bold, with spectacular lighting and props; Jamie Nelson has been an icon of ours for a long time!!

At only 26, Jamie creates imagery that will make you feel as though you are visiting Willy Wonka's World of Beauty. As a fashion and beauty photographer she produces work that is both arty and wild but still has a touch of sophistication. "Yeah, this is fashion but I could hang that on my wall"!

Jamie Nelson has always worked for herself, constantly persisting and keeping her passion alive. To find her models, she personally scouts models through agencies, selecting them to fit the particular theme and idea of a shoot. "I usually go for models with big lips. I definitely have a bit of a lip fetish".

Schooling played a large part in the creative aspect of her photography. Jamie spent four years studying, combined with hours of extensive experimentation, and some past life experiences. Her ideas are collaborated with her team, consisting of hair stylists, makeup artists and fine artists; Jamie gets most of aesthetic help through brainstorming together. Her fine-art background has led to her being interested in art and how it affects the fashion imagery rather then the fashion industry itself. “I still see fashion/beauty photography as art and do not tend to focus on branding or advertising of the products themselves”.

Check out Jamie’s Blog for more inspiring imagery!

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