New Sophomore...

Great new Spring 2009 collection pics from the awesome Cass Bird.

What I am reading...

The Lucky Guide To Mastering Any Style breaks down specific looks so well, from bombshell to California surf and I LOVE the real people (albeit absolutely stunning and talented every single one of them) and their wardrobe sections.

What I Wore Today includes pics of inspiring girls taken from blogs from around the globe.

It never ceases to thrill me looking at how 'real' girls style themselves.

Autumn Birdmotel Shopalog...

Well it's been up for a couple days and the response has been great. Thanks for everyone who has emailed to let me know how much they love it.

Check it out:
http://www.birdmotel.com.au/shopalog-clothing-catalogue.html

Behind the scenes...

I give tips to Laura on posing during the motel shoot. Truth is I just wanted to sit down.

So a couple of weeks ago we finished shooting our autumn shopalog, and are now working furiously on putting it together. We think it may be our best yet, and can't wait to show you all the full results.

Our locations ranged from an old school motel, the strange industrial seaside village of Kurnell, and an ultra slick inner city apartment. The last location was all about black, black, black and features the gorgeous face of Emma from Chic. Short sneak preview video below!


Birdmotel Autumn/Winter Catalogue Shoot - Behind The Scenes from birdmotelstore on Vimeo.

Ps - We've been around for almost four years, we have trail-blazed and our shopalog grows from strength to strength each season. I am all for new online Aussie stores (yay, more places to shop) I just wish new stores would be more original - name, design, concept and the labels they carry.

So just a thought, if you are starting a new site, stop with the word frock for frocksake. Don't you want to be original and fresh? And if you are going to create an online catalogue for your own site, why not try and be creative and call it something unique.

Word.